新書推薦：
《
奇迹时刻：获得全新的认知与领悟，如何爱自己，打破原生家庭限制，找寻真正的自由与自爱
》
售價：HK$
65.8
《
学会卓越
》
售價：HK$
109.9
《
365日自我肯定之书：你是你自己人生的主角！增强自我肯定感
》
售價：HK$
76.8
《
小儿推拿轻松学，脾肺同养百病消
》
售價：HK$
39.6
《
海洋之思：俄罗斯的海洋观（1997~2021）
》
售價：HK$
140.8
《
国语（全二册）（中国古代史学丛书）
》
售價：HK$
140.8
《
新安医学古籍整理发掘研究
》
售價：HK$
107.8
《
如何提出一个好问题（全新升级版）
》
售價：HK$
120.9
|
| 內容簡介： |
本书编写融听、说、读、写、译等多项语言技能于一体，并且充分利用了现代教育技术，配有纯正英语CD盘。书中体系包括网络热身、导入活动、专业阅读教材、自测评估、复习练习、案例讨论、能力测试等。内容体现了MBA、工商管理专业的特色，涵盖了管理学、组织行为学、市场营销、人力资源管理、战略管理、企业文化、商务沟通、经济全球化、电子商务等相关领域知识。
來源：香港大書城megBookStore,http://www.megbook.com.hk
本书读者对象为MBA、EMBA、MPA学员，及企业管理专业人员、从事商务或管理人员等。
|
| 目錄：
|
Unit 1 Management
Part One Warm-up
Part Two Reading 1 Managing Oneself
Reading 2 A Brief History of Management
Quiz Effective Management
Part Three Exercises
Part Four Case Study 1 Bill Gates and Microsoft
Case Study 2 The Expansion of Blue Streak
Part Five Skills-building
Unit 2 Organizational Behavior
Part One Warm-up
Part Two Reading 1 Introduction to Organizational Behavior
Reading 2 Contemporary Theories of Motivation
Self-assessment
Part ThFee Exercises
Part Four Case Study 1 Nestl6’S CEO on Managing Change
Case Study 2 Carol Bernick，President of Alberto-Culver，North Amenca
Part Five Self-assessment
Unit 3 Marketing Management
Part One Warm-up
Part Two Reading 1 A Framework for Marketing Management
Reading 2 Strategic Planning and Marketing Management
Quiz
Part Three Exercises
Part Four Case Study 1 Develop a Marketing Plan
Case Study 2 Marketing Spotlight-GE
Part Five Practical Quiz
Unit 4 Human Resources Management
Part One Warm-up
Part Two Reading 1 Tomorrow’S HR Today
Reading 2 Career Development
Quiz
Part Three Exercises
Part Four Case Study 1 Virtual Teamwork at IBM
Case Study 2 Managers and HR Professionals at Sands Corporation：
Friends or Foes?
Part Five Skills-assessment
Unit 5 Strategic Management
Part One Warm-up
Part Two Reading 1 What is Strategy and Why is it Important
Reading 2 Strategy Formulation：Situation Analysis And Business Strategy
Quiz
Part Three Exercises
Part Four Case Study 1 Basic Concepts of Strategic Management
Case Study 2 Microsoft and Red Hat Linux：Contracting Business Models
Part Five Skills-building
Unit 6 Corporate Culture
Part One Warm-up
Part Two Reading 1 Building a Corporate Culture That Promotes Good
Strategy Execution
Quiz for Culture
Reading 2 The International Business Context-Cultural Views
Toward Management and Managers
Part Three Exercises
Part Four Case Study 1 Southwest Airlines’Team Culture
Case Study 2 Daimler-Chrysler''s Diverse Cultures
Part Five Developing Competencies
Unit 7 Business Communication
Part One Warm-up
Part Two Reading、1 Understanding Business Communication
Listening Skills：Self-assessment
Reading 2 Oral Presentation
Self-assessment
Part Three Exercises
Part Four Case Study 1 Facing a Communication Dilemma at Hallmark
Case Study 2 The Key to Giving Speeches
Part Five Quiz
Unit 8 Economic Globalization
Part One Warm-up
Part Two Reading 1 Globality
Reading 2 Globalization：The Debate
Quiz
Part Three Exercises
Part Four Case Study 1 Wal-Mart and International EDI
Case Study 2 Cuhural Effects of Economic Globalization
Part Five Quiz
Unit 9 Managerial Economics
Part One Warm-up
Part Two Reading 1 Managefi Economics
Reading 2 Demand Forecasting
Quiz
Part Three Exercises
Part Four Case Study 1 Maximize Profit of Maximize Market Share?
Case Study 2 Constained Maximization in the Toy Business and
Why Ffisbees are Called Ffisbees．
Part Five Quiz
Unit 10 Ecommerce
Part One Warm-up
Part Two Reading 1 Ecommerce Overview of Electronic Commerce
Reading 2 E-Grocers Check out
Mini-quiz The Basics of Ecommerce
Part Three Exercises
Part Four Case Study 1 Value Chain Management Using Ecommerce
Case Study 2 Starwave
Part Five Terminology Quiz
Keys to Exercises
|
|
購物車/收銀台(0) | 在線留言板
| 付款方式
| 運費計算
| 聯絡我們
| 幫助中心 |
加入書簽
HOME
新書上架
暢銷書架
