INTRODUCTION 8
导言
JOBS， PEOPLE AND ORGANIZATIONS
工作、人和组织
1 Work and jobs 10
工作和职业
A What do you do?
你是做什么工作的
B Word combinations with ‘work’
带“work”的词语搭配
C Types of job and types of work
职业和工作的类型
2 Ways of working 12
工作方式
A Working hours
工作时间
B Nice work if you can get it
如果你能得到这份工作那就还不错
C Nature of work
工作性质
3 Recruitment and selection 14
招聘与甄选
A Recruitment
招聘
B Applying for a job
求职
C Selection procedures
甄选程序
4 Skills and qualifications 16
技能和资格
A Education and training
教育和培训
B Skilled and unskilled
技术和非技术
C The right person
合适的人
5 Pay and benefits 18
薪资福利
A Wages， salary and benefits
工资、薪水和福利
B Compensation 1
津贴1
C Compensation 2
补偿金2
6 People and workplaces 20
人和工作场所
A Employees and management
员工和管理层
B Management and administration
管理层和行政
C Labour
劳动力
D Personnel and HRM
人事部门和人力资源管理
7 Companies and careers 22
公司和职业生涯
A Career paths
职业路径
B Company structure
公司结构
C In-house staff or freelancers?
内部员工还是自由职业者
D Leaving a company
离开公司
8 Problems at work 24
工作中的问题
A Discrimination
歧视
B Bullying and harassment
霸凌和骚扰
C Health and safety
健康和安全
9 Managers， executives and
directors 26
经理、高管和董事
A Managers and executives: UK
经理和高管：英国
B Managers and executives: US
经理和高管：美国
10 Businesspeople and business
leaders 28
商人和商业领袖
A Businesspeople and entrepreneurs
商人和企业家
B Leaders and leadership
领导者和领导力
C Magnates， moguls and tycoons
大亨们
11 Organizations 1 30
组织1
A Business and businesses
商业和企业
B Commerce
商业/商务
C Enterprise
企业
12 Organizations 2 32
组织2
A Self-employed people and partnerships
个体经营者和合伙企业
B Limited liability
有限责任
C Mutuals
互助组织
D Non-profit organizations
非营利组织
PRODUCTION 生产
13 Manufacturing and services 34
制造业和服务业
A Manufacturing and services
制造业和服务业
B Countries and their industries
国家及其产业
14 The development process 36
研发过程
A Market research
市场调研
B Development and launch
研发和上市
15 Innovation and invention 38
创新和发明
A Innovation and invention
创新和发明
B Research and technology
研究和技术
C Patents and intellectual property
专利和知识产权
16 Products and services 40
产品和服务
A Products
产品
B Mass production
大批量生产
C Capacity and output
产能和产出
17 Materials and suppliers 42
原材料和供应商
A Inputs
投入
B Suppliers and outsourcing
供应商和外包
C Just-in-time
准时制生产
18 Business philosophies 44
经营理念
A Mass customization
大规模定制
B Wikinomics
维基经济学
C The long tail
长尾理论
D Benchmarking
标杆管理
MARKETING 市场营销
19 Buyers， sellers and the
market 46
买方、卖方和市场
A Customers and clients
顾客和客户
B Buyers， sellers and vendors
买方、卖方和卖主
C The market
市场
20 Markets and competitors 48
市场和竞争对手
A Companies and markets
公司和市场
B More word combinations with ‘market’
更多“market”的相关搭配
C Competitors and competition
竞争对手和竞争
21 Marketing and market
orientation 50
市场营销和市场导向
A Marketing
市场营销
B The four Ps
4P营销
C The market orientation
市场导向
22 Products and brands 52
产品和品牌
A Word combinations with ‘product’
带“product”的词语搭配
B Goods
商品
C Brands and branding
品牌和品牌塑造
23 Price 54
价格
A Pricing
定价
B Word combinations with ‘price’
带“price”的词语搭配
C Upmarket and downmarket
高端市场和低端市场
D Mass markets and niches
大众市场和利基市场
24 Place 56
渠道
A Distribution: wholesalers， retailers and
customers
分销：批发商、零售商和顾客
B Shops
商店
C Direct marketing
直销
25 Promotion 58
推广
A Advertising
广告
B The sales force
销售队伍
C Promotional activities
促销活动
26 E-commerce 60
电子商务
A B2C， B2B and B2G
B2C、B2B和B2G
B Web 2.0
Web 2.0
C E-commerce companies
电子商务公司
D Word combinations with ‘online’
带“online”的词语搭配
MONEY 钱
27 Sales and costs 62
销售和成本
A Sales
销售
B Costs
成本
C Margins and mark-ups
利润和毛利
28 Profitability and unprofitability 64
盈利和非盈利
A Profitable and unprofitable products
盈利产品和非盈利产品
B Budgets and expenditure
预算和支出
C Economies of scale and the learning curve
规模经济和学习曲线
29 Getting paid 66
付款
A Shipping and billing
发货和开票
B Trade credit
商业信用
C Accounts
账款
30 Assets， liabilities and the
balance sheet 68
资产、负债和资产负债表
A Assets
资产
B Depreciation
折旧
C Liabilities
负债
D Balance sheet
资产负债表
31 The bottom line 70
最终的利润
A Accounts
账目
B Results
业绩
C Financial reporting
财务报告
32 Share capital and debt 72
股本和债务
A Capital
资本
B Share capital
股本
C Loan capital
借贷资本
D Security
担保
E Leverage
杠杆率
33 Success and failure 74
成功和失败
A Cash mountains
大量现金
B Debt and debt problems
债务和债务问题
C Turnarounds and bailouts
转机和救助
D Bankruptcy
破产
34 Mergers， takeovers and
sell-offs 76
合并、收购和出售
A Stakes and joint ventures
股份和合资企业
B Mergers and takeovers
合并和收购
C Conglomerates
大型企业集团
FINANCE AND THE ECONOMY
金融与经济
35 Personal finance 78
个人理财
A Traditional banking
传统银行业务
B Internet banking
网上银行业务
C Personal investing
个人投资
36 Financial centres 80
金融中心
A Financial Centres
金融中心
B Stock markets
股票市场
C Other financial markets
其他金融市场
D Derivatives
衍生产品
37 Trading 82
交易
A Market indexes
市场指数
B Market activity: good times …
市场活动：股市好的时候……
C … and bad
……和股市坏的时候
38 Indicators 1 84
指标1
A Finance and economics
金融学与经济学
B Inflation and unemployment
通货膨胀和失业
C Trade
贸易
D Growth and GDP
经济增长和国内生产总值
39 Indicators 2 86
指标2
A Going up
上升/增长
B Going down
下降/降低
C Peaks and troughs
高峰和低谷/峰值和谷值
D Boom and bust
繁荣和萧条
DOING THE RIGHT THING
做正确的事
40 Wrongdoing and corruption 88
违规行为和腐败
A Wrongdoing
违规行为
B Bribery and corruption
贿赂和腐败
C Fraud and embezzlement
欺诈和挪用公款
41 Business ethics 90
商业伦理
A Professional behaviour
职业行为
B Social issues
社会问题
C Environmental issues
环境问题
PERSONAL SKILLS 个人技能
42 Time and time management 92
时间和时间管理
A Timeframes and schedules
时间框架和时间表
B Projects and project management
项目和项目管理
C Time tips
时间管理技巧
43 Stress and stress
management 94
压力和压力管理
A When work is stimulating
当工作是一种激励
B When stimulation turns to stress
当激励变成压力
C Downshifting
放慢节奏
44 Leadership and management
styles 96
领导力和管理风格
A Leadership
领导力
B Modern management styles
现代管理风格
C Empowerment
授权
CULTURE 文化
45 Business across cultures 1 98
跨文化商务1
A Cultures and culture
跨文化与文化
B Power and distance
权力和距离
46 Business across cultures 2 100
跨文化商务2
A Individualism
个人主义
B Time
时间
C Cross-cultural communication
跨文化沟通
TELEPHONING AND WRITING
打电话和写作
47 Telephoning 1: phones
and numbers 102
打电话1：电话和号码
A Telephones and beyond
电话及其他
B ‘Phone’， ‘call’ and ‘ring’
“phone”“call”和“ring”
C Numbers
电话号码
D Doing things over the phone
通过电话能做的事
48 Telephoning 2: trying to
get through 104
打电话2：尝试接通电话
A Asking to speak to someone
请某人接电话
B Voicemail 1
语音信箱1
C Voicemail 2
语音信箱2
49 Telephoning 3: getting
through 106
打电话3：接通电话
A Getting through
接通电话
B Giving and taking messages
传达和记录信息
C Spelling names
拼写姓名
D Taking messages: checking information
留言：核对信息
50 Telephoning 4: arrangements
and ending calls 108
打电话4：安排和结束通话
A Phoning again
再次打电话
B Making arrangements
做安排
C Closing the conversation
结束通话
D Changing arrangements
更改安排
51 Business communication 1:
staying in touch 110
商务沟通1：保持联系
A Business cards 1
名片1
B Business cards 2
名片2
C Staying in touch
保持联系
52 Business communication 2:
email 112
商务沟通2：电子邮件
A Email
电子邮件
B Email expressions
电子邮件的表达
C Beginnings and endings
开头和结尾
53 CVs， cover letters
and emails 114
简历、求职信和电子邮件
A CV tips
写简历的技巧
B Parts of a CV
简历的组成部分
C Cover letters and emails
求职信和电子邮件
54 Interns， trainees and
apprentices 116
实习生、培训生和学徒
A Interns
实习生
B Experience or exploitation?
经验还是剥削
C Trainees and apprentices
培训生和学徒
BUSINESS SKILLS 商务技能
55 Meetings 1: types of
meeting 118
会议1：会议的类型
A Word combinations with ‘meeting’
带“meeting”的词语搭配
B Types of meeting
会议的类型
C How was the meeting?
会开得如何
56 Meetings 2: the chair 120
会议2：主持者
A The role of the chair: before the meeting
主持者的角色：会议之前
B The role of the chair: running the meeting
主持者的角色：主持会议
C Follow-up
后续
57 Meetings 3: points of view 122
会议3：观点
A Opening the meeting
会议开始
B Asking for and expressing opinions
征求和表达意见
58 Meetings 4: agreement and
disagreement 124
会议4：表示同意和不同意
A Agreeing
同意
B Disagreeing
不同意
59 Meetings 5: discussion
techniques 126
会议5：讨论技巧
A Interrupting， referring back， checking understanding， avoiding confrontation
打断、转回话题、确认理解、避免冲突
B Agreement， consensus or compromise?
一致意见、共识还是妥协
C Concluding
结论
60 Presentations 1: key ideas 128
演讲与展示1：主要思路
A Types of presentation
演讲与展示的类型
B What makes a good presentation?
如何做好演讲与展示
C Presentation tools and visual aids
演示工具和视觉辅助
61 Presentations 2: key steps 130
演讲与展示2：关键步骤
A Key steps: introduction
关键步骤：介绍
B Key steps: main part
关键步骤：主体部分
C Key steps: closing
关键步骤：结束
62 Presentations 3: audience
interaction 132
演讲与展示3：与听众互动
A Closing and dealing with questions
结束和处理问题
B Intercultural aspects
跨文化方面
63 Negotiations 1: situations
and negotiators 134
谈判1：情境和谈判者
A Types of negotiation
谈判的类型
B Word combinations with ‘negotiations’
带“negotiation”的词语搭配
C Bargaining
讨价还价
64 Negotiations 2: preparing 136
谈判2：准备
A Preparing to negotiate
谈判准备
B Opening the negotiation
谈判的开场
C Negotiating styles
谈判风格
65 Negotiations 3: win-win 138
谈判3：双赢
A Probing
探询
B Positive positions
积极的立场
C Negative positions
消极的立场
D Concessions and trade-offs
让步和权衡
66 Negotiations 4: reaching agreement 140
谈判4：达成一致
A Deadlock and mediators
僵局和调解者
B Agreements and contracts
协议和合同
C Checking the deal
核对协议
Answer key 142
答案
Index 161
索引
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