一、经济〖1〗1Companies today have to contend with deep divides and polarization coursing through politics， culture and almost every realm of American life？ Today we pay what I like to call a “polarization tax？” It comes in the form of tariffs; a less competitive workforce due to restrictions on immigration; and policy uncertainty？ Populism is on the rise， and the world is sorting into two spheres: one for more authoritarian governments and one for more open governments？ This creates an additional burden on businesses trying to succeed in foreign markets？The “polarization tax” likely isn？t cheap？ As a comparison， economists predict that the British will forgo approximately 5 percent of per capita income due to Brexit？ Recent U？S？ economic data paints an ominous picture？ At the same time that personal consumption expenditures rose 2？9 percent in the third quarter， government spending increased and a tax cut took hold， business investment actually fell?Dwhich is unusual？Is it all bad news? Will the 2020s create a drag on business that holds back competition， growth and new innovations? No， I don？t believe so？ But for businesses to succeed in this new paradigm， they？ll need a new playbook？Polarization has changed the game for companies looking to connect with consumers， who today expect businesses to take stands on issues？ Take， for instance， Nike？s decision to embrace NFL quarterback Colin Kaepernick？ Nike could have played it safe and won no loyalty？ Instead， it chose to engender goodwill among a dedicated segment of customers， and the company？s stock is up since the move？ At the other end of the spectrum， look at Chick？fil？A？ While the company has moderated its positions some， it has remained true to its conservative religious beliefs， while becoming one of the most profitable fast？food chains in the country？Across the world， poverty， illiteracy and even inequality are all at historic lows？ Deaths from war are dramatically lower than in prev
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