新書推薦：
《
黑海史：从历史涟漪到时代巨浪
》
售價：HK$
115.2
《
楼边人似玉
》
售價：HK$
56.2
《
我，毕加索
》
售價：HK$
60.0
《
投资真相
》
售價：HK$
81.6
《
非洲大陆简史（萤火虫书系）
》
售價：HK$
93.6
《
和离：完结篇
》
售價：HK$
63.4
《
知宋·宋代之军事
》
售價：HK$
94.8
《
我能帮上什么忙？——一位资深精神科医生的现场医疗记录（万镜·现象）
》
售價：HK$
81.6
|
| 內容簡介： |
本书精选最新出版的国内外权威金融类书籍、报刊及网上的优秀文章，分六个部分对金融有关知识进行介绍：金融市场、银行业、外汇与外汇市场、证券、保险及金融衍生工具，包括金融理论、基础知识、政策法规、经营管理等方面的知识。同时，通过一些典型案例对课文进行补充，因而具有较强的针对性与实用性，为学生今后从事金融工作提供理论指导。
本书适合作为高职高专金融、财会、贸易专业学生的学习用书，也可作为各金融机构的从业人员以及其他有意在金融领域工作的人士的参考读本。
|
| 目錄：
|
Financial Markets金融市场
Unit 1Financial Markets Research
1.1Financial Markets
1.2Analysis of Today’s Financial Markets—World Gripped by Largest
Financial Crisis in 100 Years
1.3Jim Rogers:China Should Open up Its Financial Markets Now
Unit 2Financial Investment
2.1Introduction
2.2Financial Intermediaries
2.3Portfolio Choice
2.4Speculators and Markets
Banking银行业
Unit 3Banking Industry
3.1Introduction to Banking Industry
3.2Types of Banks
3.3Bank Channels
3.4Where Does Money Come From?
3.5Banks in the Economy
Unit 4Banking in China
4.1Supervisory Bodies
4.2Domestic Key Players
4.3Reforms in the Banking Industry
4.4Stakeholder Banks
Unit 5Banking Services
5.1Bank
5.2Introduction of Banking Services
5.3Bank Deposits
5.4Bank Loans
Unit 6Bank Risk Management
6.1Brief Introduction
6.2Key Risk Management
Unit 7Bank Accounting
7.1Brief Introduction
7.2How Does Bank Accounting Work?
7.3Types Of Books In Bank Accounting
Unit 8Banking Supervision
8.1What Is Banking Supervision?
8.2The Importance of Banking Supervision
8.3Methods of Ongoing Banking Supervision
8.4How to Improve and EnhanceBanking Supervision？
Foreign Exchange外汇与外汇市场
Unit 9Foreign Exchange Rates
9.1Foreign Exchange andForeign Exchange Rates
9.2Theories of Foreign Exchange Rates
9.3Determinants of Foreign Exchange Rates
Unit 10Foreign Exchange Market
10.1The Foreign Exchange Market and Its Purpose
10.2Market Participants
10.3Trading Characteristics
10.4Financial Instruments
10.5Asian Ex Japan Hedge Funds Are Top Performers in May
Securities证券
Unit 11Stock Basics
11.1Introduction to Stock
11.2Stock Market
11.3Marc Faber: I Won’t Rush into Buying Stocks Right Now
Unit 12Bond Basics
12.1Introduction to Bond
12.2Bond Market
12.3Differences Between Stocks and Corporate Bonds
Unit 13Fundamental Analysis of Securities
13.1Quantitative Analysis
13.2Qualitative Factors
Insurance保险
Unit 14Introduction to Insurance
14.1General Introduction to Insurance
14.2Principles of Insurance
14.3Insurance Contract
Unit 15China Insurance Industry
15.1Brief History
15.2Outlooks—Golden Period of Development
Unit 16Insurance Intermediaries
16.1Introduction to Insurance Intermediaries
16.2The Income of InsuranceIntermediaries
16.3Functions of Insurance Intermediaries
16.4China’s Insurance Intermediaries
Financial Derivatives金融衍生工具
Unit 17Financial Derivatives
17.1Introduction to Financial Derivatives
17.2Types of Financial Derivatives
17.3Functions of Financial Derivatives
17.4Risks and Benefits
Unit 18Futures,Options and Swaps
18.1Futures
18.2Options
18.3Swaps
References
|
|
購物車/收銀台(
0
) | 在線留言板
| 付款方式
| 運費計算
| 聯絡我們
| 幫助中心 |
加入書簽
HOME
新書上架
