Chapter 1 Strategic Management and Marketing1
1.0 Discussion Topics2
1.1 Poverty Alleviation Goal， a Dream Come True: The Case Study of Yancheng
Rural Commercial Bank2
1.1.1 Introduction3
1.1.2 Achieving the Goal of Poverty Alleviation5
1.1.3 Explore New Opportunities of Yancheng Rural Commercial Bank11
1.1.4 Case Summary14
1.1.5 Learning Points15
1.2 Chasing the Dream: Pinduoduo’s Competitive Journey through
Marketing Strategies15
1.2.1 Introduction16
1.2.2 What Is the Secret of this Incredible Growth?17
1.2.3 Scope and Mission of Pinduoduo23
1.2.4 Case Summary26
1.2.5 Learning Points26
1.3 Meituan Strategic product diversification — Lessons from Startup
Cross-selling Strategy27
1.3.1 Introduction27
1.3.2 Company Profile30
1.3.3 The Rise of the Company32
1.3.4 Next Steps 35
1.3.5 Learning Points36
Chapter 2 Organization Entrepreneurship39
2.0 Discussion Topics40
2.1 The Long Road to Entrepreneurship: Suzhou BeiKay Instrument Co.， Ltd.40
2.1.1 Introduction41
2.1.2 Industry and Project Selection42
2.1.3 Source of Funding43
2.1.4 Research and Development Process44
2.1.5 Markets and Profits45
2.1.6 Product Advantages46
2.1.7 Case Summary47
2.1.8 Learning Points48
2.2 Expansion in Emerging Markets: Overseas Progress of Shaoxing Falcon
Trading Co.， Ltd. 48
2.2.1 Introduction49
2.2.2 Identification of Markets50
2.2.3 Criteria for Markets Selection51
2.2.4 Challenges Associated with Expansion in Emerging Markets53
2.2.5 Case Summary55
2.2.6 Learning Points55
Chapter 3 Leadership and Human Resource Management57
3.0 Discussion Topics583.1 Comprehensive Assessment of the Leadership’s Advocacy for Staff Participation:
Evidence from One of the Leading Chemical Factories in Jiangsu58
3.1.1 Introduction59
3.1.2 Description of the Opinion & Onwards Survey60
3.1.3 Description of the Staff Say Survey61
3.1.4 Accessing and Undertaking the Surveys62
3.1.5 Description of the Staff Say and Opinion & Onwards Questionnaires63
3.1.6 Training and Development Process64
3.1.7 Case Summary65
3.1.8 Learning Points66
3.2 Haidilao Differentiation Strategy — Leadership and Service Innovation
Value Proposition68
3.2.1 Introduction69
3.2.2 Company Profile71
3.2.3 The Rise of the Company75
3.2.4 Next Steps78
3.2.5 Learning Points80
Ⅵ
Contents
Chapter 4 Organization Innovation Management81
4.0 Discussion Topics82
4.1 Innovation Beyond Boundaries: The Case of Changzhou Jintan Sagar Trading
Co.， Ltd.82
4.1.1 Introduction83
4.1.2 Idea Generation85
4.1.3 Competitive Advantage86
4.1.4 Product Specification and Innovation87
4.1.5 Niche Marketing88
4.1.6 Research and Development89
4.1.7 Unique Features and Advantages of the Centrifugal Water Pump90
4.1.8 Case Summary91
4.1.9 Learning Points91
4.2 Right Sourcing from China: The Case of Shanghai Fekan Trading Co.， Ltd.92
4.2.1 Introduction92
4.2.2 Scope of Shanghai Fekan Trading Co.， Ltd.94
4.2.3 Innovative Service Efficiency of Shanghai Fekan Trading Co.， Ltd.95
4.2.4 Creation of the Company’s Network for Customers’ Satisfaction98
4.2.5 Quality Control Certification of Products98
4.2.6 Local Presence and Trust Among Customers99
4.2.7 Case Summary100
4.2.8 Learning Points100
4.3 Innovation for a Successful Business: The Winner of a Combination of
Internet101
4.3.1 Introduction101
4.3.2 Establishing Ping An102
4.3.3 Transformation Manufacturer， Towards Industry103
4.3.4 LotusIsland Online and Offline Business Model104
4.3.5 Proud Achievements108
4.3.6 Case Summary109
4.3.7 Learning Points110
Ⅶ
Chapter 5 Business Control System111
5.0 Discussion Topics 112
5.1 Support Dazi on the Cloud: the Digital Healthcare Technology Construction
of “Jiangbin Online”112
5.1.1 Introduction113
5.1.2 Commitment with the Snowy Land of Lhasa114
5.1.3 A New Trail of “Jiangbin Online”115
5.1.4 Solid Technical Support from Zhenjiang116
5.1.5 Better Improvement of the Cloud118
5.1.6 Case Summary118
5.1.7 Learning Points119
5.2 Digital Transformation of Hengshun Group119
5.2.1 Introduction120
5.2.2 Company Profile120
5.2.3 Beginning of Digitalization122
5.2.4 Formation of Production Control Process123
5.2.5 System Updated via the SAP125
5.2.6 Benefits from Digital Transformation127
5.2.7 Case Summary129
5.2.8 Learning Points129
Chapter 6 Ethics of Business Management131
6.0 Discussion Topics132
6.1 Dilemma of Trading Experience: The Case of Time Source Trading (Zhenjiang)
Co.， Ltd.132
6.1.1 Introduction133
6.1.2 Development of the Model of Time Source Trading (Zhenjiang) Co.， Ltd.134
6.1.3 Challenges for Time Source Trading (Zhenjiang) Co.， Ltd.135
6.1.4 Case Summary139
6.1.5 Learning Points140
6.2 Business Management Practices: A Case Study of Luckin Coffee141
6.2.1 Introduction141
6.2.2 Tea and Coffee Market in China142
6.2.3 History of Luckin Coffee144
Ⅷ
6.2.4 Main Products146
6.2.5 Growth Strategies of Luckin Coffee147
6.2.6 Ethical Issue at Luckin Coffee148
6.2.7 Case Summary150
6.2.8 Learning Points151
References152
Ⅸ
內容試閱：
Welcome to Selected Cases on Management. This textbook was written to allow
students to access high-quality learning materials by providing them with real business
situations and maintaining the highest standards of academic rigor at little to no cost.
About this book
Selected Cases on Management is designed to meet the scope and sequence
requirements of management courses. The textbook presents business principles and real
situations in strategic management， organization entrepreneurship， human resources，
innovation management， business control system， and business ethics. Students and business
practitioners will acquire the knowledge， skills and competencies to prepare for the future
working environment and competitive markets through this book.
Coverage and Scope
Selected Cases on Management covers the scope and sequence of most introductory
business courses. This book provides detailed explanations in the context of core themes
such as entrepreneurship， customer satisfaction， global business， strategic management，
and business ethics. This book includes current business examples at a range of industries’
geographic locations and features a variety of market situations. An outcome is a balanced
approach to the theory and application of business concepts， with attention to the knowledge
and skills necessary for students’ and startups’ business success in the field of management
and beyond.
Pedagogical Foundation
Consistent， Integrated Learning: Targeted learning outcomes are listed at the beginning
of each chapter and then repeated throughout the chapter. The learning outcomes connect to
the text and the additional resources. After learning each section， the learning points at the
end of each case are to test students about their learning.
Engaging Business Themes
Strategic Management and Marketing: Developing plans and policies to achieve
organizational goals， customer satisfaction and quality is the foundation of all business
principles. These critical topics are addressed in most chapters. Each sub-chapter stresses
that satisfied customers who experience high-quality products and services will become
管理学精选案例（英文版）
Selected Cases on Management
loyal customers.
Organization Entrepreneurship: Because many students will either start their
businesses or work in small organizations， entrepreneurship and small business principles
are covered throughout the chapter. It delivers exciting discussions on starting and managing
a small business and the associated advantages and disadvantages.
Leadership and Human Resource Management: Leadership plays a significant role in
developing a business by assuring a good working environment for employees and meeting
customers’needs. This chapter gives an overview of how leaders can thoroughly assess
their performances by providing a suitable working environment for their staff and how
leadership and innovation can be integrated as the main tool for business sucess.
Organization Innovation Management: This chapter highlights the essence of
innovation’s role in transforming business operations， understanding the importance of new
managing ideas， and offering the expertise necessary to map out and execute the vision of
strategic innovation.
Business Control System: Teaching students the processes and procedures needed
to integrate new technologies in an existing business is essential to make it more efficient
and modern in meeting customers’ needs. Businesses need to keep track of technological
advancement to maintain a good standard that can attract more customers.
Business Ethics: Business presents outstanding opportunities to carry out good
practices. Responsible business practices and development could positively impact a
community’s well-being when implemented by business leaders. This chapter stresses
the importance of conducting business ethically and adhering to social responsibilities by
discussing techniques for setting personal moral standards， how do managers influence
organizational ethics， tools for creating ethical awareness.
Ⅱ
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