Chapter 01 Introduction to Cross-Border E-Commerce
Case Study China’s JD.com Pitches Cross-Border E-Commerce to UK SMEs
Text Chinese Cross-Border E-Commerce Overview
Joyful Moment The Best Salesman in the World
Chinese Culture Tour The History of Tea
Chapter 02 Platform Research of Cross-Border E-Commerce
Case Study Cross-Border E-Commerce in Russia Is Booming
Text Domestic Cosmetics Looking Pretty Overseas
Joyful Moment I‘m Just Kidding
Chinese Culture Tour Chinese Paper-Cut
Chapter 03 Determining the Marketing Plan
Case Study Live-Streaming to Vitalize Cross-Border E-Commerce
Text Social Media Marketing for Businesses
Joyful Moment A Concert
Chinese Culture Tour The Beauty of Hanfu
Chapter 04 New Products Launch
Case Study Apple Inc.?DApple Park Visitor Center
Text Introducing a New Product in the Market
Joyful Moment The Mean Man’s Party
Chinese Culture Tour Traditional Chinese Medicine
Chapter 05 Advertising and Marketing Planning
Case Study GoTen at Fair KWA to Empower Businesses by Dropshipping
Text Publicis Helps a Leading Beauty Brand Bring Awareness to Their Skin Care Products on Amazon. ae
Joyful Moment A Linguistics Professor Is Lecturing his Class
Chinese Culture Tour Confucianism
Chapter 06 Customer Service
Case Study Alibabas Customer-Service Bot Upgraded Ahead of 11.11
Text How to Deliver an Excellent Customer Experience?
Joyful Moment New Employer
Chinese Culture Tour The Art of Chinese Dietary
Chapter 07 Logistics and Management
Case Study Supply Chain Transformation?DReduces Costs， Improves Service
Text Three Strategies to Overcome the Challenges of Cross-Border E-Commerce Logistics
Joyful Moment Expensive Price
Chinese Culture Tour A Brief Introduction of Calligraphy
Chapter 08 Data Analysis
Case Study Make Mother’s Day Profitable for Your Amazon Store
Text Are You Creatin
內容試閱：
Chapter 01 Introduction to Cross-Border E-Commerce
Case Study
China’s JD.com Pitches Cross-Border E-Commerce to UK SMEs
LONDON， UK?DOne of China’s largest tech firms， JD.com， has told small- and medium-sized businesses (SMEs) in London that selling to China can be relatively straightforward， and they don‘t need to be overawed by China’s huge size and a general lack of understanding about the country.
“Everyone has heard of Google and Microsoft， but has everyone heard of JD， Xiaomi and Alibaba?” JD business development manager， Julia Yang， told UK SMEs at a meeting at Cocoon Networks， a center for technology startups to coalesce in central London.
JD is one of China‘s largest technology companies and claims to be the country’s biggest retailer. It says it can deliver to 99% of China’s population， and fulfill same-day or next-day deliveries for 90% of products sold on JD’s online platforms.
Yang said when we consider how to sell to China the “best option” for SMEs is e-commerce. Part of the reason is that it relies on a different regulatory regime for imports than for general trade， referred to as “cross-border e-commerce.”
Cross-border e-commerce originally referred to the unregulated trade of goods purchased abroad and posted back to Chinese online shoppers in small packages. It surged in the wake of the Melamine Scandal in 2008， when tens of thousands of Chinese infants were sickened by adulterated infant milk formula (IMF) and panicked Chinese parents rushed online to buy trusted foreign IMF brands. In recent years， China’s government has been supporting the likes of JD and Alibaba Group to standardize cross-border e-commerce， said Yang， after concerns about counterfeits and tax evasion.
However， cross-border e-commerce is still a more lightly-regulated and lightly-taxed channel for imports to China， she said; unlike general trade channels， goods imported into China through cross-border e-commerce aren’t lev
購物車/收銀台(
0
) | 在線留言板
| 付款方式
| 運費計算
| 聯絡我們
| 幫助中心 |
加入書簽
HOME
新書上架
