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如何让年轻人接过新时代旅游业发展的接力棒
习近平总书记在党的十九大报告中提出：“青年兴则国家兴，青年强则国家强。青年一代有理想、有本领、有担当，国家就有前途，民族就有希望。” 自2016 年全国高校思想政治工作会议召开以来，北京联合大学在全国高校中率先迈出课程思政、专业思政建设步伐。作为北京联合大学的特色学院之一，北京联合大学旅游学院深入贯彻习近平总书记关于“高校立身之本在于立德树人”的要求，落实北京联合大学党委的部署，以培养新时代的旅游青年为目标，以实施“专业课程红旗渠”工程为抓手，大力推进课程思政、专业思政建设。为培养新时代旅游青年热爱美丽中国，热爱中华文化，热爱旅游专业，担当时代大任，北京联合大学旅游学院面向全院本科新生创建了一门“专业特色思政课”——《新时代旅游青年》。
《新时代旅游青年》课程增强了学生对学习旅游类专业的自豪感，同时也更加明确了作为新时代旅游青年的责任和使命
《新时代旅游青年》课程自2019-2020 学年开设以来，取得了很好的成效与反响。课程分为四个理论教学模块即大美中国、幸福生活、创新奋进、美好未来以及红色基因实践教育环节。在“大美中国”模块，同学们对
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| 內容簡介： |
《新时代旅游青年》一书是新时代旅游青年课程的教材，该课程是旅游高等教育专业思政的重要组成部分，是对旅游相关专业大学生进行专业思政教育的主阵地、主渠道。其授课对象是旅游学院大学一年级本科学生。
《新时代旅游青年》通过向学生介绍中国旅游业发展的历史和成就，以及中国旅游业发展面临的问题和挑战，立足旅游行业背景，帮助新时代旅游青年树立“四个正确认识”，即教育引导学生正确认识世界和中国发展大势、正确认识中国特色和国际比较、正确认识时代责任和历史使命、正确认识远大抱负和脚踏实地；坚定“四个自信”，即中国特色社会主义道路自信、理论自信、制度自信、文化自信。通过旅游新青年课程的学习，为后续课程学习提供基本的专业知识基础，帮助学生更好地培养分析与解决问题的能力，为提升行业管理能力打下基础。同时可以引领学生学习旅游管理类课程的热情，以更好地投入到后续专业课程的学习中。
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| 關於作者： |
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严旭阳，男，经济学博士、教授。现任北京联合大学旅游学院党委副书记、常务副院长，国家智慧旅游重点实验室主任、北京市旅游信息化协同创新中心负责人，《旅游学刊》主编。兼任教育部旅游管理类专业教学指导委员会委员、北京旅游学会副会长，《Tourism Critiques》顾问。专业领域为旅游管理、产业经济。
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| 目錄：
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目录
讲 大美中国··························································· 001
节 壮美画卷：中国旅游资源特征与空间分布 ························ 003
一、中国从哪里来 ························································· 003
二、中国旅游资源的分布特征 ············································· 006
第二节 秀美山河：自然旅游资源及典型资源单体 ························ 010
一、自然旅游资源的分类 ··················································· 010
二、地文景观典型资源 ·······················································011
三、水域风光典型资源 ······················································ 020
四、生物景观典型资源 ······················································ 026
第三节 深厚历史：人文旅游资源及典型资源单体 ························ 032
一、人文旅游资源的分类 ··················································· 033
二、遗址遗迹典型资源 ······················································ 034
三、建筑与设施典型资源 ··················································· 037
四、旅游商品典型资源 ······················································ 038
五、人文活动典型资源 ······················································ 039
第四节 红色印记：红色旅游资源及典型资源单体 ························ 040
红色旅游资源的概念与特点········································· 040
二、红色旅游资源的内涵 ··················································· 043
三、红色旅游资源的分类及典型资源单体 ······························ 045
第二讲 幸福生活··························································047
节 中国旅游发展的巨大成就 ············································· 049
一、作为“政治接待”的旅游事业（1949 — 1977） ··················· 050
二、作为“创汇来源”的经济型事业（1978 — 1991） ················ 057
三、作为“经济产业”的旅游业（1992 — 2011） ······················ 065
四、全面融入“国家战略”的文化旅游业（2012 年至今） ·········· 075
第二节 丰富旅游供给满足人民美好生活需求 ······························ 088
一、看景区发展，览人间美景 ············································· 090
二、看酒店业发展，享驻足的美好 ······································· 098
二、看旅行社发展，定制人们的旅行 ···································· 106
四、看交通网络发展，让旅行不再遥远 ··································115
五、看旅游餐饮，品中华美食 ············································· 122
六、旅游购物：可以带走的“旅游体验” ································ 130
七、旅游娱乐：充盈人们的心灵 ·········································· 136
第三讲 创新奋进···························································141
节 旅游技术创新 ···························································· 143
一、信息技术应用创新 ······················································ 144
二、交通技术应用创新 ······················································ 177
三、企业技术创新 ···························································· 179
第二节 旅游产品创新 ···························································· 180
乡村旅游·································································· 180
二、邮轮旅游··································································· 185 003
三、自驾车房车旅游 ························································· 188
四、科技旅游··································································· 190
五、工业旅游··································································· 195
六、研学旅游··································································· 199
七、体育旅游··································································· 201
八、医疗旅游··································································· 203
九、冰雪旅游··································································· 205
十、低空旅游··································································· 208
第三节 旅游管理创新 ···························································· 210
一、旅游管理体制机制创新——全域旅游 ······························ 210
二、旅游厕所革命 ···························································· 216
第四讲 美好未来···························································235
节 旅游业是一种全新的经济形态 ······································· 237
第二节 旅游业未来发展趋势与归宿 ·········································· 242
一、需求侧：小众旅游到大众旅游再到旅游生活 ····················· 242
二、供给侧：小旅游到大旅游再到全域旅游 ··························· 243
三、“旅游”向“旅居”（居游）发展并推动旅居社会的形成 ······ 245
第三节 旅游发展的时代使命 ··················································· 255
一、旅游业是贯彻和践行五大理念的绝佳平台 ························ 255
二、旅游业是旅游扶贫致富和全面建成小康社会的重要载体 ······ 256
三、旅游业将成为促进社会变革的新动力和中国改革的破冰器 ··· 256
四、旅游是推进供给侧改革的重要抓手和重要领域 ·················· 257
五、旅游是一种新的区域社会经济发展的新路子 ····················· 258
六、 旅游对冲经济下行压力，成为“稳增长、调结构、增就业、惠民
生”的新引擎，是新常态下中国经济转型升级的重要驱动力 ·· 258
七、旅游业贯通消费与生产领域，是中国经济脱虚入实的转换器 ·· 259
八、推进我国新型城镇化和新农村建设的有效载体 ·················· 259
九、全域旅游是建设“幸福中国”的重要源泉 ························ 260
十、旅游业助力“健康中国”建设 ······································· 260
参考文献··············································································· 262
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