篇? 市场开发
章? 大河文明旅游产品与业态 / 4
节 大河文明旅游产业布局 / 4
一、产业发展格局 / 4
二、产业发展结构 / 7
三、产业发展趋势 / 8
第二节 大河文明旅游产品类型 / 11
一、生态观光类 / 11
二、教育科普类 / 12
三、科技智慧类 / 13
四、体育运动类 / 14
五、文博创意类 / 15
六、休闲度假类 / 16
第三节 大河文明旅游新兴业态 / 17
一、研学旅游 / 18
二、低空旅游 / 19
三、房车旅游 / 21
四、康养旅游 / 23
第二章? 大河文明旅游消费者行为 / 25
节 大河文明旅游消费者分析 / 25
一、消费能力 / 25
二、消费特征与偏好 / 28
三、旅游市场细分 / 30
第二节 大河文明旅游市场分析 / 33
一、旅游市场规模 / 33
二、旅游市场结构 / 39
第三节 大河文明旅游市场开发策略 / 43
一、文化兴旅，产业融合 / 43
二、区域联动，整合协作 / 47
三、品牌塑造，宣传营销 / 50
第二篇? 高质量发展
章? 大河文明旅游对社会发展的影响 / 54
节 大河文明旅游的经济影响 / 54
一、旅游与经济规模 / 55
二、旅游与经济结构 / 56
三、旅游与经济质量 / 58
第二节 大河文明旅游的环境影响 / 60
一、旅游与环境效益 / 61
二、旅游与环境冲突 / 62
第三节 大河文明旅游的文化影响 / 65
一、旅游与文化传播 / 65
二、旅游与文化变迁 / 68
三、旅游与文化传承 / 69
第二章? 大河文明旅游面临挑战与应对策略 / 72
节 大河文明旅游面临的自然灾害及应对策略 / 72
一、水环境风险 / 72
二、地质灾害 / 74
三、气象灾害 / 76
第二节 大河文明旅游面临的资源威胁及应对策略 / 78
一、旅游资源开发与保护的关系 / 79
二、大河文明旅游面临的自然旅游资源威胁与应对策略 / 81
三、大河文明旅游面临的人文旅游资源威胁与应对策略 / 83
第三节 大河文明旅游面临的经济波动及应对策略 / 87
一、旅游发展与宏观经济的关系 / 87
二、大河文明旅游与经济周期性波动 / 88
三、大河文明旅游与突发性经济危机 / 90
第三章? 大河文明旅游高质量发展战略 / 95
节 大河文明旅游高质量发展内涵及原则 / 95
一、大河文明旅游高质量发展内涵 / 95
二、大河文明旅游高质量发展基本原则 / 96
第二节 大河文明旅游高质量发展必要性与战略思路 / 98
一、大河文明旅游高质量发展必要性 / 98
二、大河文明旅游高质量发展战略思路 / 99
第三节 大河文明旅游高质量发展战略举措 / 104
一、城市群一体化建设 / 104
二、立体交通走廊建设 / 109
三、生态补偿机制建设 / 114
第三篇? 区域合作经验
章? 中国大河文明旅游区域合作案例 / 122
节 黄河沿线区域合作 / 122
一、区域合作形式 / 122
二、区域合作经验 / 128
三、区域合作发展建议 / 129
第二节 长江沿线区域合作 / 132
一、区域合作形式 / 132
二、区域合作经验 / 137
三、区域合作发展建议 / 138
第三节 珠江沿线区域合作 / 140
一、区域合作形式 / 140
二、区域合作经验 / 144
三、区域合作发展建议 / 145
第二章? 世界大河文明旅游区域合作案例 / 148
节 澜沧江—湄公河沿线区域合作 / 148
一、区域合作形式 / 148
二、区域合作经验 / 153
三、区域合作发展建议 / 154
第二节 莱茵河沿线区域合作 / 155
一、区域合作形式 / 155
二、区域合作经验 / 158
三、区域合作发展建议 / 159
第三节 尼亚加拉河沿线区域合作 / 160
一、区域合作形式 / 160
二、区域合作经验 / 163
三、区域合作发展建议 / 163
Part Ⅰ Tourism Market Development
Chapter One Tourism Products and Business Format in Great River Valley
Civilization / 168
Section 1 Industrial Layout of the Great River Valley Civilization Tourism / 168
Industrial Development Pattern / 169Industrial Development Structure / 172Industrial Development Trend / 175
Section 2 Product Types in Great River Valley Civilization Tourism / 178
Ecological Tourism Products / 179Science and Education Tourism Products / 180Smart Tourism Products / 182Sports Tourism Products / 183Cultural and Creative Tourism Products / 185Leisure Tourism Products / 186
Section 3 Emerging Business Formats in Great River Valley Civilization Tourism / 188
Study Tours / 188Low-altitude Tourism / 191Recreational Vehicle Tourism / 193Wellness Tourism / 195
Chapter Two Consumer Behavior in Great River Valley Civilization
Tourism / 199
Section 1 Consumer Analysis of Great River Valley Civilization Tourism / 199
Consumption Capability / 200Consumption Characteristics and Preferences / 203Tourism Market Segmentation / 207
Section 2 Market Analysis of Great River Valley Civilization Tourism / 211
Tourism Market Scale / 211Tourism Market Structure / 219
Section 3 Market Strategy of Great River Valley Civilization Tourism / 226
Prosper Tourism with Culture and Industry Integration / 226Regional Interaction and Cooperation / 232Brand Building and Marketing / 237
Part Ⅱ High Quality Development
Chapter One? Influences of Great River Valley Civilization Tourism on Social
Development / 242
Section 1 Economic Impact of Great River Valley Civilization Tourism / 243
Tourism and Economic Scale / 243Tourism and Economic Structure / 246Tourism and Economic Quality / 248
Section 2 Environmental Impact of Great River Valley Civilization Tourism / 251
Tourism and Environmental Benefits / 252Conflicts Between Tourism and Environment / 254
Section 3 Cultural Impact of Great River Valley Civilization Tourism / 258
Tourism and Cultural Communication / 258Tourism and Cultural Change / 261Tourism and Cultural Inheritance / 264
Chapter Two? Challenges and Coping Strategies for Great River Valley
Civilization Tourism / 267
Section 1 Natural Disasters Faced by Great River Valley Civilization Tourism and
Solutions / 267
Aqua Environment Risk / 267Geological Hazard / 270Meteorological Disaster / 274
Section 2 Resource Threats and Countermeasures of River Valley Civilization
Tourism / 278
The Relationship between Tourism Resources Development and
Protection / 278
The Threat of Natural Tourism Resources Faced by the Great Valley
Civilization Tourism and Its Coping Strategies / 281
The Threat of Human Tourism Resources faced by the Great Valley
Civilization Tourism and Its Coping Strategies / 285
Section 3 The Economic Fluctuation and Coping Strategies
of Great Valley Civilization Tourism / 291
The Relationship between Tourism Development and Macro Economy / 291River Valley Civilization Tourism and Economic Cyclical Fluctuation / 292Great Valley Civilization and Accidental Economic Crisis / 296
Chapter Three? High-quality Development Strategy of Great River Valley
Civilization Tourism / 302
Section 1 Connotation and Principles of High-quality Development of Great River Valley
Civilization Tourism / 302
The Connotation of High-quality Development of Great River Valley
Civilization Tourism / 302
Principles of High-quality development of Great River Valley Civilization
Tourism / 304
Section 2 The Necessity and Strategic Thinking of the High-quality development of Great
River Valley Civilization Tourism / 306
The Necessity of High-quality development of Great River Valley
Civilization Tourism / 306
Strategic Thinking on the High-quality Development of Great River Valley
Civilization Tourism / 307
Section 3 Strategic Measures for the High-quality Development of Great River Valley
Civilization Tourism / 314
Integrated Construction of Urban Agglomeration / 314Construction of Three-Dimensional Traffic Corridor / 320Construction of Ecological Compensation Mechanism / 328
Part Ⅲ Regional Tourism Cooperation Experience
Chapter One? The Cases of Great River Valley Civilization Tourism Reginal
Cooperation in China / 340
Section 1 Reginal Tourism Cooperation along the Yellow River / 340
Modes of Regional Tourism Cooperation / 341Experiences on Regional Tourism Cooperation / 350Suggestions on Regional Tourism Cooperation / 352
Section 2 Tourism Reginal Cooperation along the Yangtze River / 356
Modes of Regional Tourism Cooperation / 357Experiences on Regional Tourism Cooperation / 365Suggestions on Regional Tourism Cooperation / 368
Section 3 Tourism Reginal Cooperation along the Pearl River / 370
Modes of Regional Tourism Cooperation / 371Experiences on Regional Tourism Cooperation / 377Suggestions on Regional Tourism Cooperation / 380
Chapter TWO? Case Studies on Tourism about Regional Cooperation of World
Great River Valley Civilization / 383
Section 1 Regional Cooperation Along the Lancang River and the Mekong River / 383
Modes of Regional Tourism Cooperation / 383Experiences on Regional Tourism Cooperation / 391Suggestions on Regional Tourism Cooperation / 393
Section 2 Regional Cooperation Along the Rhine River / 394
Modes of Regional Tourism Cooperation / 395Experiences on Regional Tourism Cooperation / 399Suggestions on Regional Tourism Cooperation / 401
Section 3 Regional Cooperation Along Niagara River / 402
Modes of Regional Tourism Cooperation / 403Experiences on Regional Tourism Cooperation / 406Suggestions on Regional Tourism Cooperation / 407
参考文献 / 410
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