Unit 1 1
Text A Types of Electronic Business 1
New Words 4
Phrases 5
Abbreviations 6
Notes 6
Exercises 7
Text B Commerce 8
New Words 11
Phrases 12
Abbreviations 12
Exercises 13
Reading Material 13
Reference Translation 电子商务的类型 16
Unit 2 19
Text A A B2B Guide 19
New Words 22
Phrases 24
Abbreviations 24
Notes 24
Exercises 26
Text B B2B 27
New Words 29
Phrases 30
Abbreviations 30
Exercises 30
Reading Material 31
Reference Translation B2B 指南 34
Unit 3 37
Text A B2C 37
New Words 39
Phrases 41
Abbreviations 41
Notes 42
Exercises 42
Text B E-Commerce： 8 Benefits to
Merchants 44
New Words 46
Phrases 47
Abbreviations 47
Exercises 47
Reading Material 48
Reference Translation 企业对用户的电子商务 50
Unit 4 53
Text A Online Shopping I 53
New Words 57
Phrases 59
Abbreviations 61
Notes 61
Exercises 62
Text B Online Shopping II 63
New Words 67
Phrases 68
Exercises 69
Reading Material 69
Reference Translation 网上购物 73
Unit 5 77
Text A Build Your Virtual Store 77
New Words 79
Phrases 80
Abbreviations 80
Notes 80
Exercises 82
Text B 10 Things You Need to Start Selling Online 83
New Words 86
Phrases 87
Abbreviations 87
Exercises 88
Reading Material 88
Reference Translation 建立虚拟商店 91
Unit 6 93
Text A Digital Marketing 93
New Words 96
Phrases 97
Abbreviations 98
Notes 98
Exercises 99
Text B PPS and PPC 100
New Words 104
Phrases 104
Abbreviations 105
Exercises 105
Reading Material 106
Reference Translation 数字营销 111
Unit 7 114
Text A SEM and SEO 114
New Words 117
Phrases 118
Abbreviations 119
Notes 119
Exercises 120
Text B CPA, CPI and CPM 122
New Words 126
Phrases 127
Abbreviations 127
Exercises 128
Reading Material 128
Reference Translation SEM和SEO 132
Unit 8 136
Text A How Electronic Payment Works 136
New Words 138
Phrases 139
Abbreviations 139
Notes 139
Exercises 140
Text B Online Banking 142
New Words 145
Phrases 147
Abbreviations 148
Exercises 148
Reading Material 149
Reference Translation 电子支付是如何运作的 152
Unit 9 154
Text A Online Shopping Safety 154
New Words 158
Phrases 160
Abbreviations 161
Notes 161
Exercises 162
Text B Nine Ways to Combat Credit Card Frauds 163
New Words 166
Phrases 167
Abbreviations 167
Exercises 167
Reading Material 168
Reference Translation 网上购物安全 171
Unit 10 176
Text A Mobile Electronic Business Trends 176
New Words 179
Phrases 180
Abbreviations 181
Notes 181
Exercises 182
Text B CRM for E-commerce 183
New Words 187
Phrases 187
Abbreviations 188
Exercises 188
Reading Material 188
Reference Translation 移动电子业务趋势 193
Unit 11 197
Text A How to Use AI in E-commerce 197
New Words 200
Phrases 201
Abbreviations 201
Notes 201
Exercises 202
Text B Big Data Analytics for E-commerce 203
New Words 206
Phrases 207
Abbreviations 207
Reading Material 208
Reference Translation 如何在电子商务中使用人工智能 212
Unit 12 215
Text A Logistics 215
New Words 217
Phrases 218
Notes 219
Exercises 220
Text B Third Party Logistics 221
New Words 225
Phrases 226
Abbreviations 226
Exercises 227
Reading Material 227
Reference Translation 物流 232
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