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Ride your personal brand to the highest level in your
來源：香港大書城megBookStore,http://www.megbook.com.hk
field!
About the Book
Steve Jobs did it at Apple. Indra Nooyi did it at Pepsi. Alan
Mulally did it at Ford Motor Company.
What did these business leaders do exactly? They brought very
real, positive change to their organizations by using their unique
CEO brand. Now, executive coach Suzanne Bates explains how you can
exert the same kind of influence at your company.
Discover Your CEO Brand provides the insight, knowledge, and
tools you need to discover your own personal CEO style and then
develop it into a powerful presence that extends beyond your
typical spheres of influence. Bates walks you through the process
step by step, teaching you ways to increase your visibility and
influence by combining traditional self-branding vehicles like PR
and face-to-face networking with new social-media platforms,
including Facebook, Twitter, and blogs.
No two sets of values, principles, vision, and skills—the
foundation of every successful CEO brand—are alike. Whether you’re
a CEO, team leader, or entrepreneur, you need to discover who you
are as a leader, what you believe, and how that defines you. It’s
not as apparent as you may think. Applying her years of expertise,
Bates takes you deep below the surface to find the powerful
leadership brand inside you, so you can:
Connect with key audiences
Elevate your leader profile
Attract and retain the best talent
Create business opportunities
Shape a high-performance culture
Drive long-term value within your company
It’s not about crafting a leadership style out of thin air in
order to influence people and “get ahead.” It’s about discovering
your own personal leadership style. It’s about connecting with
others authentically. It’s about instituting change that benefits
the company and the people in it.
You’re about to head down a road to dramatically improving your
organization, your career, and your life. Take your first steps
with Suzanne Bates and the proven methods she outlines in Discover
Your CEO Brand.
Suzanne Bates is an executive coach, speaker, entrepreneur, and
former award-winning television news anchor. President and CEO of
Bates Communications, she helps leaders get business results
through better communication. Bates is the author of Speak Like a
CEO and Motivate Like a CEO. Learn more about the author at
www.bates-communications.com.
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