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| 內容簡介： |
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随着社会的发展和进步，应用文成了传递信息、组织生产、推广成果、发展科学，以及人们在社会交往、思想交流中使用的重要工具。人们在现实社会里，无论从事何种工作，都离不开应用文。有人把应用文写作能力和英语能力、计算机能力列为当代大学生必须具备的三种能力。就经济类专业的高职高专学生而言，具备较强的财经应用文写作能力是适应职业发展的需要，也是提升自身职场竞争力的需要。团队成员在对无锡四大银行、三大会计事务所、新吴区15家外企进行职员应用文写作能力调查后，大胆假设，小心求证，结合高职学生的特点和实际情况，探索性地编写了这本教材《财经应用写作》。本书以”建构主义”学习观为指导，构建体现职业岗位能力的项目任务式的教学模式。围绕开放性、实用性、职业性三大特点，根据”学校生活——初入职场——职场晋升”的职业发展路径，由浅入深地安排教学内容，有梯度地进行布局设点，针对不同层次不同需要的学生进行精细化训练。结构合理、体系完整，既符合职业院校学生的知识与能力水平，又体现了较强的发展前瞻性，具有较强的教学实践价值。
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| 關於作者： |
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张莉，无锡城市职业技术学院副教授，先后获评无锡市优秀班主任，无锡市师德高尚好园丁，无锡市行知式青年教师。指导学生参加征文类和演讲类比赛，获全国和省、市一等奖；公开课、教案、论文在省市评比中多次获一等奖；主持省重点教改课题、市级规划课题，参与全国课题及省级重点课题多项，多篇论文先后发表于《江苏教育研究》《江苏教育》等省级重点刊物；主编电子工业出版社《聆听与表达》《财经商贸应用文实训教程》；担任立信会计出版社《财经应用文实训教程》副主编；开发设计文化素养类课程《聆听与表达》，编著同系列教材《沟通》，形成数字化教材，促进以文化人，以文育人。
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| 目錄：
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项目一 应用文的滥觞 ·····················································································.1任务一 初识应用文 ··················································································.2一、应用文的性质、定义与分类 ····························································.2二、应用文的发展历史 ·········································································.3三、应用文的功能 ···············································································.4四、应用文的特点 ···············································································.4任务二 缘起应用文 ················································································.13一、主旨 ·························································································.14二、材料 ·························································································.15三、结构 ·························································································.17四、语言 ·························································································.22项目二 校园文通 ·························································································.25任务一 请假条 ······················································································.26一、请假条的性质 ·············································································.26二、请假条的分类 ·············································································.27三、请假条的一般结构与写作 ·····························································.27任务二 申请书 ······················································································.30一、申请书的性质及特点····································································.30二、申请书的分类 ·············································································.31三、申请书的结构与写作····································································.31任务三 证明信 ······················································································.34一、证明信的性质及类别····································································.35二、证明信与介绍信的区别 ································································.35三、证明信的特点 ·············································································.35四、证明信的写作 ·············································································.35任务四 凭证性条据 ················································································.39一、凭证性条据的种类 ·······································································.39二、凭证性条据的适用范围 ································································.40三、凭证性条据的结构和写法 ·····························································.40四、写作凭证性条据的注意事项 ··························································.41任务五 启事 ·························································································.45一、启事的性质 ················································································.46二、启事的特点 ················································································.46三、启事的种类 ················································································.47四、几种常用启事的写作····································································.47任务六 计划 ·························································································.55一、计划的性质 ················································································.56二、计划的作用 ················································································.57三、计划的特点 ················································································.57四、计划的分类 ················································································.57五、计划的写作 ················································································.58任务七 总结 ·························································································.63一、总结的性质及作用 ·······································································.64二、总结的特点 ················································································.64三、总结的类别 ···················
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