登入帳戶  | 訂單查詢  | 購物車/收銀台( 0 ) | 在線留言板  | 付款方式  | 運費計算  | 聯絡我們  | 幫助中心 |  加入書簽
會員登入 新用戶登記
HOME新書上架暢銷書架好書推介特價區會員書架精選月讀2023年度TOP分類瀏覽雜誌 臺灣用戶
品種:超過100萬種各類書籍/音像和精品,正品正價,放心網購,悭钱省心 服務:香港台灣澳門海外 送貨:速遞郵局服務站

新書上架簡體書 繁體書
暢銷書架簡體書 繁體書
好書推介簡體書 繁體書

三月出版:大陸書 台灣書
二月出版:大陸書 台灣書
一月出版:大陸書 台灣書
12月出版:大陸書 台灣書
11月出版:大陸書 台灣書
十月出版:大陸書 台灣書
九月出版:大陸書 台灣書
八月出版:大陸書 台灣書
七月出版:大陸書 台灣書
六月出版:大陸書 台灣書
五月出版:大陸書 台灣書
四月出版:大陸書 台灣書
三月出版:大陸書 台灣書
二月出版:大陸書 台灣書
一月出版:大陸書 台灣書

『英文書』Blue Ocean Strategy

書城自編碼: 2046760
分類:簡體書→原版英文書
作者: W.Chan
國際書號(ISBN): 9781591396192
出版社:
出版日期: 2005-02-01
版次: 1 印次: 1
頁數/字數: 240/
書度/開本: 16开 釘裝: 精装

售價:HK$ 440.3

我要買

 

** 我創建的書架 **
未登入.


新書推薦:
示人以真:健康组织这样开展业务
《 示人以真:健康组织这样开展业务 》

售價:HK$ 82.8
格林童话:1812/1815初版合集(权威全译本)
《 格林童话:1812/1815初版合集(权威全译本) 》

售價:HK$ 117.6
思想会·军力:现代战争的胜败解释
《 思想会·军力:现代战争的胜败解释 》

售價:HK$ 117.6
边界之外:海外社会研究(第一辑)
《 边界之外:海外社会研究(第一辑) 》

售價:HK$ 82.8
好销售,不违心:在你的舒适区内拿订单
《 好销售,不违心:在你的舒适区内拿订单 》

售價:HK$ 70.8
阿富汗史:骑驰在风暴中的国度
《 阿富汗史:骑驰在风暴中的国度 》

售價:HK$ 117.6
背影2
《 背影2 》

售價:HK$ 82.8
她的罪名
《 她的罪名 》

售價:HK$ 59.8

 

內容簡介:
Companies have long engaged in head-to-head competition in
search of sustained, profitable growth. They have fought for
competitive advantage, battled over market share, and struggled for
differentiation.
Yet in today’s overcrowded industries, competing head-on results
in nothing but a bloody “red ocean” of rivals fighting over a
shrinking profit pool. In a book that challenges everything you
thought you knew about the requirements fro strategic success, W.
Chan Kim and Renee Mauborgne contend that while most companies
compete within such red oceans, this strategy is increasingly
unlikely to create profitable growth in the future.
Based on a study of 150 strategic moves spanning more then a
hundred years and thirty industries, Kim and Mauborgne argue that
tomorrow’s leading companies will succeed not by battling
competitors, but by creating “blue ocean” of uncontested market
space ripe for growth. Such strategies moves—termed “value
innovation”-create powerful leaps in value for both the firm and
its buyers, rendering rivals obsolete and unleashing new
demand.
Blue Ocean Strategyprovides a systematic approach to making the
competition irrelevant. In this frame-changing book, Kim and
Mauborgne present a proven analytical framework and the tools for
successfully creating and capturing blue oceans. Examining a wide
range of strategic moves across a host of industries, Blue Ocean
Strategy highlights the six principles that every company can use
to successfully formulate and execute blue ocean strategies. The
six principles show how to reconstruct market boundaries, focus on
the big picture, reach beyond existing demand, get the strategic
sequence right, overcome organizational hurdles, and build
execution into strategy.
Upending traditional thinking about strategy, this landmark book
charts “a bold new path to winning the future”.
關於作者:
W.Chan Kim is The Boston Consulting Group Bruce D.Henderson
Chair Professor of Stategy and International Management at
INSEAD.
Renee Mauborgne is The INSEAD Distinguished Fellow and a
professor of strategy and management.For more information about
this book.
目錄
Preface
Acknowledgments
Part One:Blue Ocean Strategy
 1 Creating Blue Oceans
 2 Analytical Tools and Frameworks
Part Two:Formulating Blue Ocean Strategy
 3 Reconstruct Market Boundaries
 4 Focus on the Big Picture,Not the Numbers
 5 Reach Beyond Existing Demand
 6 Get the Strategic Sequence Right
Part Three:Executing Blue Ocean Strategy
 7 Overcome Key Organizational Hurdles
 8 Build Execution into Strategy
 9 Conclusion:The Sustainability and Renewal of Blue Ocean
Strategy
Appendix A
Appendix B
Appendix C
Notes
Bibliography
Index
About the Authors

 

 

書城介紹  | 合作申請 | 索要書目  | 新手入門 | 聯絡方式  | 幫助中心 | 找書說明  | 送貨方式 | 付款方式 香港用户  | 台灣用户 | 大陸用户 | 海外用户
megBook.com.hk
Copyright © 2013 - 2024 (香港)大書城有限公司  All Rights Reserved.