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《财务智慧:如何理解数字的真正含义》非常有意义。
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| 內容簡介： |
Companies expect managers to use financial data to allocate
來源：香港大書城megBookStore,http://www.megbook.com.hk
resources and run their departments. But many managers can''t read a
balance sheet, wouldn''t recognize a liquidity ratio, and don''t know
how to calculate return on investment. Worse, they don''t have any
idea where the numbers come from or how reliable they really are.
In Financial Intelligence, Karen Berman and Joe Knight teach the
basics of finance--but with a twist. Financial reporting, they
argue, is as much art as science. Because nobody can quantify
everything, accountants always rely on estimates, assumptions, and
judgment calls. Savvy managers need to know how those sources of
possible bias can affect the financials and that sometimes the
numbers can be challenged. While providing the foundation for a
deep understanding of the financial side of business, the book also
arms managers with practical strategies for improving their
companies'' performance--strategies, such as "managing the balance
sheet," that are well understood by financial professionals but
rarely shared with their nonfinancial colleagues. Accessible,
jargon-free, and filled with entertaining stories of real
companies, Financial Intelligence gives nonfinancial managers the
financial knowledge and confidence for their everyday work. Karen
Berman and Joe Knight are the owners of the Los Angeles-based
Business Literacy Institute and have trained tens of thousands of
managers at many leading organizations. Co-author John Case has
written several popular books on management.
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