Forget "business as usual". Don''t believe everything you
read about "best practices". There is no "magic bullet". When your
market changes, you have to change your strategy and take control
of your own success. You have to renew your business model. In a
global market that is constantly evolving, you can''t expect "magic
bullets" or "best practices" - or any stand-alone business
philosophy that many books and gurus offer - to guide your company
through good times and bad. Instead you need to take an active role
in reviewing and retooling your strategies. You need to stop
thinking "business as usual". You need "Business Model Renewal" - a
groundbreaking book that provides a language and multiple
frameworks for how to think about and implement business model
reinvention. A full-range guide to synthesizing and applying the
most up-to-date thinking in business today, "Business Model
Renewal" challenges you to re-evaluate your methods, rethink your
options, and reignite your organization. Constantly challenging the
mindset of "tried and true" numbers-based solutions such as market
share, financials, and metrics, Gorchels integrates both
traditional concepts and cutting-edge ideas to avoid the usual "one
size fits all" approach that can stifle a company''s growth. You''ll
learn how to build a custom-made business model that encompasses
the totality of how your company produces value - including design,
infrastructure, culture, operations, and more. You''ll learn how to
adapt to newest emerging technologies, how to cope with the biggest
market fluctuations, how to serve the latest demographic shifts,
and how to plan ahead for your company''s future. Envisioning
business model renewal efforts drives leaders and managers to deal
with the ambiguity of future thinking. Shifts in technology, market
needs, and competitive arenas can never be known precisely, but
must nevertheless be anticipated. Scenario planning and other
group-based, collaborative efforts to study the future are
therefore necessary components of business model renewal. So, too,
is corporate culture, decision making, business model portfolio
design, and change management. That''s why the frameworks in this
book touch on all of these facets. "Business Model Renewal" won''t
give you seven proven steps, five key principles, or even 10
irrefutable laws. But it will challenge you to do the hard work of
broadening the perspectives of your firm, the ecosystem in which it
exists, the role of your personal leadership, and the followership
within your corporate culture.
關於作者：
Linda Gorchels is a member of the Executive Education faculty
in the University of Wisconsin-Madison''s School of Business. She is
the award-winning author of The Product Manager''s Handbook, and has
worked with organizations such as Trane Commercial Systems, GE
Medical, Siemens, Metso Automation, Nokia, and J.F. Pearson, among
others.
目錄：
Author''s Note
Prologue
Part 1 Establishing Context
Chapter 1: Defy Best Practices
Connect Strategies and Business Models
Consider the Ecosystem of Success
Are There Best-Practice Business Models?
Establish a Planning Framework
Domain 1: Context
Internal Scan
External Scan
Technology
Industry
Market
External Events and Trends
Porter''s Five Forces
Domain 2. Strategic Decisions
Domain 3: Alignment
Interview with Kay Plantes economist, corporate strategy expert,
and author:
The Importance of Developing a Business Model Portfolio
Chapter 2: Define a Growth Agenda
Beware of "One-Paradigm" Consultants or Managers
Growth from the Core
Pursuit of QualityEfficiency Advantages
Pursuit of Marketplace Advantage
Innovating into New Areas
The Growth Portfolio
Sustaining Growth
Reinforcement and Protection Strategies
Stay the Course
Reduce the Scope
Defend the Perimeter
……
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