From Publishers Weekly
Two Googles emerge in this savvy profile of the Internet search
octopus. The first is the actual company, with its mixture of
business acumen and na?ve idealism Don''t Be Evil is the corporate
slogan; its brilliant engineering feats and grad-students-at-play
company culture; its geek founders, Sergey Brin and Larry Page, two
billionaires who imbibe their antiestablishment rectitude straight
from Burning Man; its pseudo-altruistic quest to offer all the
world''s infor
內容簡介:
"The fullest account yet of the rise of one of the most
profitable, most powerful, and oddest businesses the world has ever
seen."
-San Francisco Chronicle
Just eleven years old, Google has profoundly
transformed the way we live and work-we''ve all been Googled.
Esteemed media writer Ken Auletta uses the story of Google''s rise
to explore the future of media at large. This book is based on the
most extensive cooperation ever granted a journalist, including
access to closed-door meetings and interviews with industry
legends, including Google founders Larry Page and Sergey Brin, Marc
Andreessen, and media guru "Coach" Bill Campbell. Auletta''s
unmatched analysis, vivid details, and rich anecdotes illuminate
how the Google wave grew, how it threatens to drown media
institutions, and where it''s taking us next.
關於作者:
Ken Auletta has written the "Annals of
Communications" column for The New Yorker since 1992. He is
the author of ten books, including Backstory, Three Blind Mice,
Greed and Glory on Wall Street, and World War 3.0. He
lives in New York City.