If Rupert Murdoch and Sumner Redstone are so smart, why are
their stocks long-term losers?
We live in the age of big Media, with the celebrity moguls
telling us that "content is king." But for all the excitement,
glamour, drama, and publicity they produce, why can''t these moguls
and their companies manage to deliver better returns than you''d get
from closing your eyes and throwing a dart? The Curse of the Mogul
lays bare the inexcusable financial performance beneath big Media''s
false veneer of power.
By rigorously examining individual media businesses, the authors
reveal the difference between judging a company by how many times
its CEO is seen in SunValley and by whether it generates
consistently superior profits. The book is packed with enough
sharp-edged data to bring the most high-flying, hot-air filled
mogul balloon crashing down to earth.
關於作者：
Jonathan A. Knee is the author of The
Accidental Investment Banker. He is also director of the Media
program at Columbia Business School.
Bruce C. Greenwald, an economist, is the Robert Heilbrunn
Professor of Finance and Asset Management at Columbia Business
School.
Ava Seave is cofounder of the consulting firm Quantum
Media.
目錄：
Acknowledgments
Introduction The Curse of the Mogul
PART I The Framework
The Media Landscape
The Landscape of Competitive Advantage
The Structure of Media Industries
Debunking Media Myths
The Internet Is Not Your Friend
PART II The Segments and the Strategies
Content Is Not King: Movies, Music, and Books
Efficient Operations in Media:
Do You Think I''m Sexy?
Putting It All Together:
Networks and Databases
Managing Competition in Media:
Can''t We All Just Get Along?
……
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